UCLA's Winning Logo
A Memorable Secondary Logo
Simplicity and Impact
In need of a great secondary logo, UCLA kept it simple but memorable. When UCLA was initially founded as the Southern Branch of the University of California, it originally adopted the California Golden Bears logo. However, in 1932, UCLA's athletic teams adopted the unique "UCLA" block letters logo, which has become synonymous with the university's athletic programs.
Primary Logo: A Classic Design
Timeless and Iconic
UCLA's primary logo, featuring the iconic "UCLA" letters in a bold and distinctive font, has remained largely unchanged since its inception. The blue and gold color scheme, a nod to the university's California roots, has become instantly recognizable and widely associated with UCLA's athletic prowess.
The enduring legacy of UCLA's logos lies in their ability to effectively convey the university's pride, tradition, and athletic excellence. These logos have become deeply ingrained in the hearts and minds of Bruins fans around the world, serving as timeless symbols of UCLA's unwavering commitment to athletic greatness.
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