APAC Business Travel Rebounds in 2023 with a Projected 41% Increase

The Concept of "Bleisure" Travel Takes Hold

The Asia Pacific (APAC) business travel sector is poised for a strong rebound in 2023, with a projected 41% increase in travel spending to US$567 billion this year, driven by the concept of "bleisure" travel.

Bleisure: The Seamless Integration of Business and Leisure

Bleisure travel, which combines business and leisure activities within a single trip, has gained significant traction in recent years. As work-life boundaries become increasingly blurred, travelers seek to maximize their time and expenses by incorporating leisure activities into their business trips.

Asia Pacific Emerges as a Bleisure Travel Hub

Research indicates that nearly half of American workers now embrace the concept of bleisure travel, and bleisure trips currently account for a significant portion of business travel in the APAC region.

Key Factors Driving the Rebound

The projected growth in APAC business travel in 2023 and beyond is primarily attributed to:

• The easing of COVID-19 restrictions
• The rise of bleisure travel
• Increased corporate travel budgets

The rebound in business travel is expected to have a positive impact on the APAC economy, particularly in sectors such as hospitality, transportation, and retail.